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Ace Hardware names director of marketing

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Ace Hardware Corp. has appointed Jeff Gooding director of consumer marketing. Gooding, who has nearly 20 years of corporate and agency communications experience, will oversee creative advertising, media buying, public relations, Acehardware.com, digital and mobile marketing, the Ace Rewards customer loyalty program, local and regional marketing and consumer insights and analytics. Gooding most recently served as senior vice president of marketing and group account director for Revolution Marketing. He has also served in senior leadership positions at various corporations and agencies, including Bally Total Fitness and General Motors.

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